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BIPE in the construction and real-estate sectors
Analysing and forecasting markets’ evolution in the construction sector
- Segmenting and quantifying your markets by products, sectors, customers, geographical zones (evaluation of market share) ;
- Understanding and anticipating the evolution of construction markets at international, national and/or regional levels (strategy orientation);
- Elaborating a model to apprehend the evolution of your markets, anticipating changes of trends and risk assessment (vetting budgetary forecasts);
- Designing and supporting an operational system for monitoring markets for your products and services (managing marketing and commercial actions).
Our Services
- The Construction Club: one, three and five year forecasts by sector, regularly updated, based on more than 50 market indicators in the construction sector in France (housing, public buildings, infrastructures, construction materials and products, real estate activities);
- Half-yearly Euroconstruct conferences: detailed three year forecasts for 22 European countries (European Union, Norway, Switzerland, Central Europe);
- The observatory of work in existing buildings: exclusive information broken down by types of buildings, categories of owners, sectors and technologies;
- Multiclient studies: Europarc, service buildings, regional building markets;
- Customised economic databases, key business indicators and forecasting tools, established according to the company’s strategic or marketing segmentation.
Understanding the sector’s transformations and evaluating the effectiveness of public policies
Your needs
- Anticipating the evolution of social needs in the domain of housing and the living environment in order to establish priority actions for the public authorities;
- Understanding the transformations of the construction sector and the professional strategies of players in the sector in order to evaluate the key issues for industrial policy;
- Comparing housing and construction policy instruments in different countries, and evaluating their effectiveness;
- Modelling ex-ante or ex-post the impact of new economic, regulatory or fiscal measures.
Our Services
- Sector surveys based on semi-directive meetings in professional circles and/or with the public authorities concerned:
o analysis of the strategies and transformations in progress/foreseeable within a business sector,
o typology of the behaviour of the actors concerned,
o anticipation of the reactions to public authority initiatives;
- Models for simulating alternative scenarios (economic, regulatory, demographic, etc.) on finely segmented samples;
- International comparisons with the support of the Euroconstruct network. BIPE ensures the use of a common methodology, standardised concepts and the drafting of summaries.
Providing guidance for the strategic choices of companies in the construction sector
Your needs
- To achieve a better segmentation and understanding of the behaviour of consumers, in order to manage your product or services strategy;
- To improve the knowledge of competitors and the key success factors in your markets;
- To evaluate the possibility and timing of product or geographical diversification;
- To vet the economic part of a business plan.
Our Services
- Predictive analysis of demand behaviour, socio-demographic and macro-economic context, public authorities’ actions, technological progress;
- Analysis of a company’s competitive environment and market positioning or of a particular segment within the construction sector;
- Evaluation of a portfolio of activities with regards to the growth prospects of the markets concerned and the competitive position of each activity;
- Vetting of the growth objectives in a business plan on a national or international market, and identification of the prerequisites for success.
Contact:
Michel Vivinis, Partner, email : michel.vivinis@bipe.fr
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