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BIPE in marketing and consumption
Over the past ten years, consumers have got into the habit of giving priority to low prices (hard discounts have developed widely), bargaining and waiting for promotions or sales to buy. The return to growth amplified by the new economy points to behavioural changes, such as the growing use of consumer credit allowing everyone access to high tech products and new services in response to their new strategies of financial arbitrages. The changeover to the euro in 2002 has also changed the positioning of product ranges. The choice of price positioning is primordial for the future of brands.
All these challenges are also yours.
BIPE’s "marketing and consumption" team can help you to meet these challenges and develop with you winning strategies.
Contact: Thierry Fabre, Partner, email : thierry.fabre@bipe.fr
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