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BIPE in the Financial Services Sector
Our actions in the financial services sector are intended to help financial institutions to anticipate changes in their environment and construct winning strategies.
In the retail banking sector, product marketing is being superseded by customer marketing. Based on the work of the Observatory of Savings Markets, our teams co-operate with the major financial operators to help them strengthen their marketing strategy. In particular, we have developed a method which allows age and generation differences to be taken into account in the financial choices of households. This method has been used for the long-term savings projection of the “Commissariat au Plan”.
Our References
Multiclient studies
- Generational savings behaviour, a forecasting tools up to 2010
- Observatory of the Savings Markets, meets three times a year and brings together the major retail banks in Paris.
- Euro Credit ans Savings watch network.
Customised assignments
- Microsimulation of customers portfolio for a large retail bank.
- Overview of french institutional investors, on behalf of the Af2I (www.af2i.org).
Contact:
Eric Champarnaud, Partner, email : eric.champarnaud@bipe.fr
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